Resume
The Road to Marketing
2023 - Present
Senior Marketing Coordinator
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Lead all digital communications, including social media, newsletters, and brand-aligned campaign content to an audience of over 100,000
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Design promotional materials and visual assets for both web and print for four fundraising campaigns and five major events annually
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Oversee relationships with PR firm, creative vendors, and media partners
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Maintain and evolve brand standards for entire agency, being the branding point of contact for all 30+ employees
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Track performance metrics and audience feedback to inform content decisions
2021 - 2023
Senior Multimedia Coordinator
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Blended evaluation and communications to tell compelling data-driven stories
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Produced videos from concept to edit using Adobe Premiere Pro amassing over 50,000 views
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Designed social graphics, event flyers, and data reports that aligned with brand standards
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Collaborated with program staff to translate outcomes into clear visuals and messaging
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Supported grant-related storytelling through visuals, one-pagers, and reports
2018 - 2021
Program Evaluation Coordinator
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Created surveys and tools to measure performance of over 30 programs
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Developed visual reports and dashboards to share data with stakeholders quarterly
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Managed grant reporting calendars, narrative development, and submission processes for over 100 grants
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Coordinated vendor survey administration process to over 5,000 students
2017 - 2018
Program Associate
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Provided direct administrative and scheduling support to Chief Program Officer
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Organized internal communications and supported documentation for program operations
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Implemented grant reporting tracking system for over 100 grants
Education
2013 - 2017
Chapman University | B.A. Communication Studies
My studies at Chapman University equipped me with a strong foundation in marketing principles, consumer behavior, and interpersonal communication. It also provided the opportunity to live 15 minutes away from Disneyland, which was a plus.
Skills & Expertise
Skilled in brand messaging, content strategy, and campaign planning across digital channels.
Experienced in managing social media and email marketing (Instagram, LinkedIn, TikTok, Facebook, Bloomerang, Constant Contact).
Proficient in visual storytelling, including graphic design and video editing with Adobe Suite and Canva.
Strong background in data reporting, audience insights, and translating analytics.
Adept at project coordination, vendor management, and meeting deadlines in fast-paced environments.
Tools include Adobe Suite, Canva, Microsoft Office, and Meta Business Suite.