Resume
The Road to Marketing
2023 - Present
Senior Marketing Coordinator
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Lead all digital communications, including social media, newsletters, and brand-aligned campaign content to an audience of over 100,000
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Design promotional materials and visual assets for both web and print for four fundraising campaigns and five major events annually
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Oversee relationships with PR firm, creative vendors, and media partners
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Maintain and evolve brand standards for entire agency, being the branding point of contact for all 30+ employees
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Track performance metrics and audience feedback to inform content decisions
2021 - 2023
Senior Multimedia Coordinator
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Blended evaluation and communications to tell compelling data-driven stories
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Produced videos from concept to edit using Adobe Premiere Pro amassing over 50,000 views
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Designed social graphics, event flyers, and data reports that aligned with brand standards
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Collaborated with program staff to translate outcomes into clear visuals and messaging
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Supported grant-related storytelling through visuals, one-pagers, and reports
2018 - 2021
Program Evaluation Coordinator
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Created surveys and tools to measure performance of over 30 programs
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Developed visual reports and dashboards to share data with stakeholders quarterly
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Managed grant reporting calendars, narrative development, and submission processes for over 100 grants
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Coordinated vendor survey administration process to over 5,000 students
2017 - 2018
Program Associate
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Provided direct administrative and scheduling support to Chief Program Officer
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Organized internal communications and supported documentation for program operations
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Implemented grant reporting tracking system for over 100 grants
Education
2013 - 2017
Chapman University | B.A. Communication Studies
My studies at Chapman University equipped me with a strong foundation in marketing principles, consumer behavior, and interpersonal communication. It also provided the opportunity to live 15 minutes away from Disneyland, which was a plus.
Skills & Expertise
Skilled in brand messaging, content strategy, and campaign planning across digital channels.
Experienced in managing social media and email marketing (Instagram, LinkedIn, TikTok, Facebook, Bloomerang, Constant Contact).
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Proficient in visual storytelling, including graphic design and video editing with Adobe Suite and Canva.
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Strong background in data reporting, audience insights, and translating analytics.
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Adept at project coordination, vendor management, and meeting deadlines in fast-paced environments.
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Tools include Adobe Suite, Canva, Microsoft Office, and Meta Business Suite.